Tik Tok and other social media platforms, vlogs, user generated content and cheap equipment have all paved the way for commercial and film productions to be less and less about high production value, while putting more emphasis instead on real stories from real people. That’s a great thing! But where does it leave industry professionals who have been working in these fields for 10+ years? 20 years? 30 or more? It’s always been a tough industry, and the world isn’t letting up anytime soon. It has certainly made me rethink my approach to my work, my online presence, my personal marketing, even my overall approach to life.

Anyway, enough philosophizing. The reality is we all have to work harder to stand out and make a living at this. I recently lost a project to another female video editor because she could also double as a cinematographer / DP on the shoot. Time to revisit the skill set! I’ve jumped on the bandwagon and am having a great time playing with the Sony A7R3. I’ve been using it mostly with a 35mm lens and love the look and depth of field. I do have my eye on a telephoto lens next - really itching to get more action shots in my portfolio, and hopefully some sporty video edits too. Mostly I’m glad to be pushing myself to try something new. See y’all out there!